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Wednesday January 23, ©2001 Reuters Limited.
AMSTERDAM, Jan 23 (Reuters) - Dutch Philips Electronics NVis launching its first telemedicine service in Germany on Wednesday, accelerating its push towards consumer-directed medical technologies, the company told Reuters.
The Paxiva service, the first of several national services to be launched, will offer patients at high risk of heart disease a telephone-based diagnosis tool in the event of an emergency. Users would carry a portable handheld ECG (electrocardiogram) that collects and transmits cardiac data. In the event of an emergency, the patient could place the ECG next to his heart and using a telephone, dial the Philips HeartCare Telemedicine Monitoring Centre for instant diagnosis. The centre is being opened later on Wednesday in Dusseldorf.
The service is the first product offered as a result of a joint venture formed in January 2001 with Israel's SHLTeleMedicine Ltd (SHLZn). Philips is Europe's largest maker of consumer electronics and lighting and number three in semiconductors.